Organisation of the French Healthcare International Business Forum

C3Medical Consulting co-organized with the French Healthcare Association (FHA) business forums in Astana (Kazakhstan) and Paris in 2021, 2022 and 2023 to help French companies export. These events brought together international buyers and French companies in the healthcare sector.

C3Medical Consulting coordinated the organization based on its expertise in international development and its network. The forums attracted more than 150 decision-makers from 27 countries, generated more than 800 B2B meetings, organized a dozen conferences, and led to the conclusion of important commercial contracts.

Customer

French Healthcare

Location
Western Europe
Duration
3 years
SectorPrimary Care
ServiceStrategy and Marketing

Mission details

Context & challenges

Addressing distant and hard-to-reach markets (languages, culture, distance, players) is costly and can discourage French companies that would like to be able to export their solutions there. This is why C3Medical Consulting co-organized with the French Healthcare Association (FHA) a business forum in Astana (Kazakhstan) and two forums in Paris (in 2022 and 2023) aimed at bringing together international buyers (ministries, regions, hospitals, distributors), French companies (equipment manufacturers, groups of clinics and hospitals, solution developers, training companies, etc.) and French organizations helping to export (Business France, CCI, Treasury Department, Expertise France, AFC, Proparco).

Project description

As an expert in international development, C3Medical Consulting proposed the operating principle of the event (B2B meetings, invitation to buyers) and coordinated its organization, in close collaboration with the FHA teams who mastered the codes, conferences, communication and institutional relations. To do this, the company was able to capitalize on its project management experience, its international network and its marketing and sales know-how in the healthcare sector.

Impacts

By inviting buyers to come to the event and relying on the French Embassies and their economic services, on the Business France and Proparco teams, on the representatives of C3Medical Consulting in the countries and on the teams of the French Healthcare Association, the Forums have:

Each brought together more than 150 decision-makers from 27 countries (Central Asia, Middle East, Africa)
Generated more than 800 B2B meetings
Enabled the holding of more than a dozen thematic conferences
Largely facilitated the completion of several major commercial contracts