The number of people over the age of 65 in Western Europe is constantly increasing, and many choose Morocco for their retirement thanks to its climate, security, and tax benefits.
In this context, C3Medical Consulting supported a real estate developer in the creation of residences for seniors in Morocco. The approach included market research, defining the business model, setting up partnerships with a medical center, as well as managing the commercial, legal, and communication strategy to ensure the success of the project.
In Western Europe, the over-65s represent 20 to 24% of the population, and this figure is growing year after year in all countries.
The opportunity to spend one’s retirement in a sunny, secure and medicalized setting is attracting more and more young retirees who choose Morocco to meet this need (location, climate, tourism, tax allowances).
The approach consisted of a market study, the establishment of the most appropriate business model (definition of the medical project, the mode of partnership, the commercial, economic and legal strategy), the construction of the partnership with the medical center, the definition of the project management, the execution of the sales/communication strategies and the follow-up of the project once launched
It is in this context that C3Medical, thanks to its network of experienced partners, supported a real estate developer in defining its offer of senior residences in Morocco. The approach consisted of a market study, the establishment of the most appropriate business model (definition of the medical project, the partnership mode, the commercial, economic and legal strategy), the construction of the partnership with the medical center, the definition of the project management, the execution of the sales/communication strategies and the follow-up of the project once launched.
